Poltrona Frau
Poltrona Frau
After their IPO in 2006 Poltrona Frau Group wanted to share the results with shareholders on an Investor Day.
Our services
The challenge was to find the right balance for 2 days of attractive experiences to stimulate investors from all across the Europe at adhere at the initiative.
- ROADSHOW
- CORPORATE EVENTS
- IPO ACTIVITIES
The experience – Poltrona Frau
The experience – Poltrona Frau
The experience – Poltrona Frau
The experience – Poltrona Frau
The experience – Poltrona Frau
The experience
The aim was to gather guests into a multisensory experience to combine past, present and future of the Group.
The first day tour at the Poltrona Frau Museum in the industrial buildings in Tolentino, in the Marche region, was dedicated to share the 100 years of heritage, research, design and passion, along with group’s strategy for the future.
Concluding the day tour at the Fortino Napoleonico, an historical hotel on the Conero riviera, for the gala dinner with Chef Moreno Cedroni.
The second day was fully dedicated to an extraordinary tour at the Ferrari establishment, to catch a behind the scenes look of another Italian myth.
Guests were escorted to the production line where the Poltrona Frau seats are assembled into the vehicles. With a final ride at the Fiorano racetrack to close the event, defined by many as “once in a lifetime experience”!
THE RESULTS
