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Moncler

Moncler

B1 managed, coordinated and delivered Moncler’s IPO Roadshow.

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The challenge was to find the right balance for 2 days of attractive experiences to stimulate investors from all across the Europe at adhere at the initiative.

  • ROADSHOW
  • CORPORATE EVENTS
  • IPO ACTIVITIES
  • TAILOR MADE TRAVELS

The experience – Moncler

The experience – Moncler

The experience – Moncler

The experience – Moncler

The experience – Moncler

The experience

Moncler is an undisputed visionary on the fashion realm. They have the ability to break rules, to deliver Events and Fashion shows that leave their audiences astonished, transferring their vision and values on a superb way. Moncler acknowledged that their ability in creating events around a date was not feasible on an IPO Roadshow scenario, organizing multiple events in different cities with no fixed date.

They needed to rely on an expertise that wasn’t part of their usual routine.

B1 team was able to work closely with the top management and the various Moncler’s marketing team Italian, American and Japanese translating their vision and values to the local financial audience.

THE RESULTS

31

TOP MANAGERS ON THE ROAD

92

TRAVELLING TEAMS

2

MARKETING TEAMS

3

DAYS ON THE ROAD

1048

12 CITIES ACROSS EUROPE, USA AND ASIA

8

EVENTS

2

1X1 MEETINGS

62

INVESTORS

6

BRANDED ITEMS SHIPPED AND DISTRIBUTED